Livery & Marketing Assets for the Defender’s 75th Anniversary.
Created for the Defender’s 75th Anniversary, this livery honors its evolution while staying true to its original soul. By emphasizing the internal framework, the design showcases the Defender’s enduring character through a modern, innovative lens.
Two AR features were designed to enhance the experience. One proximity‑based, showing the Defender’s evolution as guests moved their phones closer to the vehicle, and another activated through custom stickers placed on each vehicle at the even
